Start free, scale as you grow. Pay only for what you use with AI credits.
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Every AI action costs a fixed number of credits. Credits are calculated from the real AI cost, so you always pay a fair price. More expensive models cost more credits.
Everything you need to know about pricing and credits.
Every AI action costs a fixed number of credits based on the real AI model cost. Text posts cost 10 cr, chat messages 5 cr, articles 50 cr, and images range from 20 cr (Grok Imagine) up to 70 cr (Runway Gen-4). Video generation ranges from 15–800 cr depending on the model and length. This way you always pay a fair price — more expensive models cost more credits.
When your monthly credits are exhausted, AI generation pauses until your next billing cycle resets them. You can also top up credits at any time from your account dashboard without upgrading your plan.
Each chat message costs 5 credits. When the AI agent uses tools during a conversation — for example, you ask it to create a post with an image — the tool actions are charged separately on top of the chat credit. For example: 5 cr (chat) + 10 cr (post) + 30 cr (OpenAI GPT Image) = 45 cr total. Simple conversations stay cheap; you only pay for what the agent actually does.
Different models have vastly different API costs. Grok Imagine is fast and affordable (20 cr), while Google Imagen 4 Ultra and Runway Gen-4 produce cinema-quality results at higher cost (50–70 cr). You choose the right model for each post — quick drafts on the cheap, premium outputs when it matters.
Yes — the onboarding scan is included on all plans, including Free. It costs 100 credits and analyzes your website to extract your brand voice, colors, audience, and content strategy so Viraly can generate on-brand content from day one.
Absolutely. You can upgrade or downgrade your plan at any time from your account settings. Upgrades take effect immediately; downgrades apply at the start of your next billing cycle.
Credits reset at the start of each billing cycle and do not roll over. This keeps pricing simple and predictable. If you consistently have leftover credits, you may want to consider a lower plan.
When you choose yearly billing, you pay for 12 months upfront at a 20% discount. Starter drops from $19/mo to $15/mo ($180/year), and Pro from $39/mo to $31/mo ($372/year). Your credits still reset monthly.
The Free plan gives you 1 social account, 200 AI credits per month, OpenAI GPT Image generation, AI agent chat, smart scheduling, and a free onboarding scan — forever. No credit card required.
No credit card needed to get started. Upgrade anytime as your content needs grow — or top up credits when you need more.
200 free credits every month. No strings attached.