Content Management
Create, edit, and organize your social media content with a flexible parent-variant model.
Content Items & Variants
Viraly uses a two-level content model to keep your ideas organized across networks:
Content Item (Parent)
The canonical idea or source text. Think of it as "what you want to say" — independent of any specific network. Each content item appears as one entry in your content library.
Variant (Network Version)
A network-specific adaptation of the parent. A LinkedIn variant might be longer and more professional, while the X variant is concise with hashtags. One content item can have up to three variants (X, LinkedIn, Instagram).
Why this model?It keeps your content library clean (one entry per idea) while letting you customize the text for each network. If you don't customize a variant, it inherits the main content.
Creating Content
There are several ways to create content in Viraly:
- AI Agent — Ask the agent to create a post in the chat. It will create the content item and variants automatically.
- Content Editor — Navigate to the Content Library and create a new post manually. Write the main body, then customize each network variant.
- Generate with AI— In the content editor, click "Generate with AI" to have the AI create a post for you. You can optionally provide guidance for what kind of post you want.
The Content Editor
The content editor is split into two sections:
- Main Content— The canonical body text, title, and status. This is the "source of truth" for the idea.
- Variant Cards — One card per network (X, LinkedIn, Instagram). Each shows the current text, character count, and scheduling status.
Adapting for Networks
Each network has different requirements:
| Network | Max Length | Style |
|---|---|---|
| X (Twitter) | 280 characters | Concise, punchy, hashtags welcome |
| 3,000 characters | Professional, longer form, thought leadership | |
| 2,200 characters | Visual-focused, storytelling, hashtag-heavy |
You can click "Adapt for [Network]" on any variant card to have the AI automatically rewrite the main content for that specific network.
Preview
Each variant card has a "Preview" button that opens a modal showing how the post will look on that network. The preview uses your connected account's name, handle, and avatar for a realistic representation.
Status Workflow
Content items move through these statuses:
- Draft — Created but not yet scheduled or published.
- Scheduled — At least one variant has a scheduled publishing job.
- Published — Successfully posted to the social network.
- Failed — Publishing was attempted but failed (e.g., token expired).