Documentation
Plans & Credits
Understand how plans, credits, upgrades, downgrades, and top-ups work in Viraly.
How Plans Work
Viraly offers three plans — Free, Starter, and Pro. Each plan includes a monthly credit allowance that powers all AI actions: generating content, creating images and videos, chat messages, and more.
- Credits reset at the start of each billing period
- Unused subscription credits do not roll over to the next period
- All AI actions consume credits — each action has a fixed credit cost
- Non-AI features (scheduling, publishing, media library) are always available regardless of credit balance
Billing Intervals
Paid plans (Starter and Pro) are available with monthly or yearly billing:
- Monthly — billed every month, credits refresh each month
- Yearly — billed once per year at a discounted rate, but credits still refresh every month
Yearly plans give you a discount on the total price while still providing fresh credits every month — you get the best of both worlds.
Social Account Limits
Each plan includes a limit on how many social accounts you can connect:
| Plan | Connected Accounts |
|---|---|
| Free | 1 account |
| Starter | 3 accounts |
| Pro | 10 accounts |
Upgrading Your Plan
When you upgrade to a higher plan:
- The new plan takes effect immediately
- You receive the full credit allowance of the new plan right away
- Any remaining credits from your previous plan are kept for the current period
- Stripe handles proration automatically — you only pay the difference for the remaining time in your billing cycle
- Your social account limit increases immediately
Downgrading Your Plan
When you downgrade to a lower plan:
- The downgrade takes effect at the end of your current billing period
- You keep access to all features of your current plan until then
- At the next renewal, your credit allowance adjusts to the new plan
- If you have more connected accounts than the new plan allows, you'll need to disconnect some before the downgrade takes effect
Tip: You can see your current plan and renewal date on the Billing page in Settings.
Cancelling Your Subscription
If you cancel your subscription:
- Your plan remains active until the end of the current billing period
- After that, your workspace reverts to the Free plan
- All your content, media, and settings are preserved — nothing is deleted
- You can re-subscribe at any time to regain access to paid features
Top-Up Packages
Need more credits before your next renewal? You can purchase one-time top-up packages to get additional credits instantly.
- Top-up credits are added to your balance immediately after purchase
- They remain valid for 12 months from the date of purchase
- Top-up credits carry over across billing periods — they don't reset like subscription credits
- Subscription credits are consumed first; top-up credits are only used once your subscription allowance runs out
- You can purchase multiple top-ups — they stack
Where to buy: Top-up packages are available on the Billing page in your Settings. Available packages and pricing are shown there.
Credit Consumption
Different AI actions cost different amounts of credits. Common actions include:
- Chat messages — each message to the AI agent
- Content generation — generating post text, headlines, and plans
- Image generation — creating AI images with overlays
- Video generation — creating AI videos
The exact credit cost for each action is shown on the Pricing page.
Tracking Usage
You can monitor your credit usage from two places:
- Billing page — shows your current credit balance, subscription period, and a breakdown of usage for the current period. You can also view older periods.
- Usage page — a detailed log of every credit-consuming action with date filters and pagination. Useful for auditing exactly where your credits went.